Dobra Hospodarochka new face

In the fall of this year, Ukrainian Dobra Hospodarochka TM (Betta's own TM) changed its appearance - it carried out a large-scale rebranding, which was based on the concept of purity and clarity, and the process itself affected not only the packaging, but also the brand logo.

The company's marketing team spent a long time collecting consumer feedback, conducting research on the visual perception of products, and analyzing trends in the HouseHold market. The final decision was a full-scale rebranding that raised the brand's products to a new level.

The specialists of the “3Z” design studio were tasked with making the packaging more modern, visually simple and understandable, and also to distinguish it on the shelf among competitors. The designers took the concept of minimalism and clarity as a basis, removed everything superfluous and focused on the main thing. Such a design focused on the conciseness of the message, gave a feeling of purity and clarity for the consumer. Furthermore, the brand name, recognizable but modified logo, and primary colors remain.

The new design is visualized using geometric lines of waves and circles. Waves represent water flows, sea waves, and constant development. Circles, in turn, are associated with soap bubbles and water drops. This geometry is designed to associate consumers with cleanliness and order. The picture on the packaging may be conditionally called an optical illusion. It forces them to keep their attention on the product, and therefore, there is more time to make a decision to purchase.

The world does not stand still, people's preferences change, which means that the packaging may be irrelevant. It is quite obvious that this may result in a loss of interest from buyers and a decrease in sales, says the company's director Osanna Haloian, ""In our company, we constantly monitor the life path of our products and timely adapt the products to the latest preferences of the target audience. By bringing products to the market after rebranding, we do not just want to surprise our consumers, we make the product more understandable and readable. Thanks to clear lines and a bright color scheme, the products of Dobra Hospodarochka will stand out on the shelves among the variety of competing products.
In the new design, products of Dobra Hospodarochka trademark may be found at retail outlets throughout Ukraine since October.