A black and white look at homeware

The variety of colors on the shelf often makes it difficult for consumers to choose. Dobra Hospodarochka brand solved this problem in an unconventional way – it released a black and white series of cleaning products Black&White.

Studies by scientists show that 85% of consumers are guided by color when buying a product. At the same time, black is associated with elegance, luxury, authority, and white is personified with trust, lightness and harmony. Given the bright range of products in the Homeware category, a new series was developed in a single black and white range of both the product itself and the packaging. This gives the opportunity to highlight the products on the shelf, integrate them into a modern interior, and additionally attract a male and youth audience.

The products of new Black&White series will organically fit into any interior, and most importantly – will help you clean your house quickly and efficiently. At retail outlets, you can already buy the following products from the new series: kitchen sponges and drawstrings garbage bags in the range, printed viscose cloths. In the future, it is planned to expand the series with new products.